Avient: Glow in the Dark Controller Grips Appeal to Trend-Loving Gamers

Millions of people of all ages play video games, making gaming a growing global market forecasted to be worth $2.14 trillion by 2020. Video game controller accessories, like convex or concave grip add-ons, can enhance accuracy, dexterity and comfort over long hours of play. These grips often feature surface designs, colors and logos tailored to specific game platforms or brands.

Click here to learn how Avient helped one accessory manufacturer take aim at new opportunities with custom grips.